This is a short interview with Miia Merkku, CEO of Arctic Reindeer, which is located in Rovaniemi, Finland. Arctic Reindeer is one of the 11 companies participating in the project “Animals and Responsible Tourism”. In the interview Miia talks about her company, tourism services and workmates, the reindeers. She also explains what was the main motivation for joining the project. The interview was conducted by Minni Haanpää in August 31, 2016.