The value of animals in society

The value of animals in society

“Valuable animal” – seminar

What kind of moral, economic and cultural values are related to other animals than humans? How do the values given to animals influence the way they are treated? These questions were addressed in the Finnish Human-Animal Studies seminar “Valuable Animal”. The seminar is organized every year by the Finnish Society for Human−Animal Studies – a society promoting research on human−animal relations in social sciences and humanities in Finland. The seminar was held in the House of Science and Letters in Helsinki on April 24th and 25th. It invited researchers across Finland to discuss the value of animals in contemporary society. The abstracts of the seminar are available here (in Finnish). Animal Tourism Finland was there to present findings from studies conducted in the projects “Animals and Responsible Tourism” and “Animal Welfare and Tourism Services”.

 

Photo: Vesa Markuksela

 

Seminar key notes

Animal welfare in the market

Minna Kaljonen from the Finnish Environment Institute started the seminar with a key note focusing on the evaluation practices of animal welfare in the marketplace. Although the focus was on farm animals, her speech reflected some of the practices used to evaluate the welfare of animals working in tourism. Kaljonen argued that animal welfare cannot be considered as ‘singular’ and its evaluation as straight-forward. Indeed, animal welfare is evaluated differently in different types of markets. Furthermore, she stressed that to understand and enhance animal welfare in consumer markets we must turn towards the market to explore it instead of simply criticizing it.

 

Photo: JC García-Rosell

 

Emotions, attention and affective animal ethics

The second day of the seminar started with philosopher Elisa Aaltola’s key note on emotions, attention and affective animal ethics. In her speech, she drew attention to animal ethics as a discussion dominated by the rational tradition. The affective turn, which has been recognized in multiple fields of study, challenges rational thinking by stressing the role of emotions – such as anger, guilt, fear and disgust – in moral philosophy. Together with cultural stereotypes, which influence the way we related to other animals, emotions form the basis for intuition and moral deliberation. At the same time, she explained how attentiveness provides a means to declare to ourselves, and to others, what emotions we wish to enhance. In fact, affective moral agency offers an opportunity to promote empathy towards all types of animals.

 

Photo: JC García-Rosell

 

Animal Tourism Finland’s presentations

Next a short overview of the presentations delivered by the Animal Tourism Finland research team.

[Humananimal] – disrupting the boundaries

Tarja Salmela-Leppänen gave a presentation titled “[Humananimal] – disrupting the boundaries (and the potential within)”. In the presentation, she drew attention to the deep, moral problem in the creation of an exclusionary boundary between human and non-human animals. She also stressed the vastly unrecognized agency of more-than-human animals in organizational inquiry. This boundary has led to neglecting non-human organizational members or even reducing them to mere economic resources. This boundary has far-reaching consequences as it shapes the way more-than-human animals are treated and considered in society. With the help of a visual presentation, Salmela-Leppänen gave room for the recognition of the animality within us.  By acknowledging humans as animals, she questioned premises that may justify the privilege of one type of animal over other.

 

Photo: JC García-Rosell

 

The value of animals in Lapland tourism

Mikko Äijälä, JC García-Rosell and Maria Hakkarainen presented “The Value of Animals in Lapland Tourism”. The presentation offered preliminary findings from interviews conducted with animal-based tourism companies and destination marketing organizations in Lapland. The study shows that the value of animals is discussed in relation to different tourism practices such as animal care, customer safety, animal welfare expertise, the law and tourism marketing. In addition, the value of animals is stressed when companies compare their animal welfare practices to the practices of other companies or destinations. By viewing animals as individuals, certain types of values are attached to them. In general, the presentation showed how intrinsic and instrumental values are emphasized in talks about animals used in tourism.

 

Photo: Tarja Salmela-Leppänen

 

As a whole, we think that the conference provided a valuable opportunity to network with researches across Finland with expertise in societal animal studies. The Animal Tourism Finland research team is eagerly waiting to participate in the first international Human-Animal Studies conference to be held in Turku, Finland in 2018. In the video below, Salmela-Leppänen offers a brief overview of the seminar.

 

 

Text: Tarja Salmela-Leppänen and José-Carlos Garcia-Rosell

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Tourism boom doesn’t come at the expense of huskies’ welfare

In this post, we provide access to an article referring to the project “Animal and Responsible Tourism” and its sister project “Animal Welfare in Tourism Services” in Koiramme – a dog magazine published by the Finnish Kennel Club. The article was written by Antti J. Leinonen and published in Finnish in the April numero, 2017. The article is based on interviews with members of both projects, the owners of Arctic Borealis husky farm and a veterinarian working for the Lapland Regional State Administrative Agency (Aluehallintovirasto).

 

 

The article titled “Tourism Boom doesn’t come at the expense of huskies’ welfare” draws attention to the importance of sled dogs and their welfare in a growing tourism industry in Lapland. In particular, huskies are very popular among tourists. As the number of tourists grows so will the number of sled dogs. It is not surprising that many husky farms have doubled their turnover during the last winter season. Animal welfare is an issue of global concern. Large tourism companies like TripAdvisor and TUI have recently taken concrete steps to address these concerns. Husky companies in Lapland know that the welfare of their animals is essential in both operational and strategic terms. The interest in animal welfare is not an issue that only concerns western tourists, but also tourist from rapidly growing markets such as China and Singapore. Tourists’ concerns about animal welfare are for real and will not go away.

To get access to the whole article (in Finnish), just click on the English title above.

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Ethical consumption and animals in tourism

Ethical consumption

Buy products made by fairly paid workers. Take the vegan challenge. Buy green energy. These calls for ethical consumption are growing louder and becoming more prominent in wealthy societies around the world. Ethical consumption can be defined as the practice of purchasing products and services produced in a way that minimizes social and environmental damages. At the same time, it refers to the  act of avoiding products and services deemed to have a negative impact on society or the natural environment.

 

Photo: José-Carlos García-Rosell

 

According to Dr. Maria Pecoraro from the University of Jyväskylä, ethical consumption embraces a variety of consumption tendencies related to global ecological and social concerns and values. Indeed, the themes related to ethical deliberations of consumption vary from human and animal rights to environmental issues. Furthermore, it is a way to question consumption-oriented lifestyle in general.

Modern humanists

The target group of Visit Finland’s marketing activities consists of people who have traveled a lot and are looking for unique experiences. This target group is known as “modern humanist”. Travelers belonging to this category appreciate quality of life, nature and responsibility. In this view, it seems that the consumption practices of modern humanists are driven by personal values, beliefs and life-views. In fact, we can see a clear connection between modern humanists and ethical consumption.

Who are the ethical consumers?

According to Visit Finland, modern humanists come from countries such as Great Britain, Germany, Italy, France, USA and China. But do we know what are their values and beliefs? What role do these values play in their daily consumption practices? What are their attitudes towards animal-based tourism activities? We will address these questions in a video-ethnographic study conducted in close collaboration with our project partner Associate Professor Joonas Rokka from EMLYON Business School. In the study, we will not focus on modern humanists in general, but look at modern humanists who consider themselves as ethical consumers. To that end, we will focus on four countries, USA, Great Britain, France and China.

 

Photo: José-Carlos García-Rosell

 

Fieldwork just started!

With a beautiful Spring weather, we launched the video-ethnographic fieldwork in April. On April 5, we were in Hetta Huskies and on April 6, we visited Harriniva in Fell Lapland. During our visit, we took part in husky and reindeer safaris. On April 8, we visited Northern Gate Safaris in Rovaniemi. We have conducted several interviews and observed production and consumption practices in the respective companies. We collected data mainly through video. During the next months, we will continue the fieldwork in different locations. So stay tuned for more updates!

 

Photo: Harriniva Safari Guide
Photo: Minni Haanpää

 

 

 

 

 

 

 

 

 

 

 

Text: José-Carlos García-Rosell and Minni Haanpää

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