The article introduces both projects and the work done by the University of Lapland and the Lapland University of Applied Sciences on animal welfare in tourism. In the article, Mia Sivula draws attention to two important issues surrounding the animal welfare discussion in tourism: customer education and an animal-center perspective.
As stated in the article, tourists are usually not familiar with the animals working in Lapland tourism. Indeed, most visitors are unaware of the living conditions and needs of animals such as huskies and reindeer. As a result, there is a need to educate visitors on the animals they may interact with during their visit. As Miia Merkku explains, they have to teach tourists reindeer manners as they teach human manners to reindeer. In fact, a better awareness of the animals may lead to greater welfare and tourist experiences.
An animal-center perspective
In order to guarantee the well-being of the animals, it is is important that service provider put animals first. Customer should not always be king when it comes to animal-based tourism services. For example, Miia Merkku has many times said no to the request from customers to get inside the reindeer fence. As she explains, the fence area is the reindeer home and where they can just be among themselves. They have a right to their own private sphere. Also for Päivi Hiukka the well-being of their dogs come first and she expects the same attitude from their customers.
Text: JC García-Rosell (based on the article written by Mia Sivula)
In this post, we provide access to an article referring to the project “Animal and Responsible Tourism” and its sister project “Animal Welfare in Tourism Services” in Aamulehti (Finnish newspaper). The article “Animals have enormous value in tourism” was written by José-Carlos García-Rosell and Tarja Salmela and published in Finnish in the June 11, 2017. The article was triggered by our reflections after participating in the Finnish Human-Animal Studies seminar “Valuable Animal” organized by the Finnish Society for Human−Animal Studies in April 2017.
In the article, we draw attention to the value of animals for the tourism industry. For example, we draw attention to the fact that the brand of many destinations are based on animals such as a bull (Spain), reindeer (Finland), panda (China) and Kangaroo (Australia). Also tourism companies used animals as part of their brand value. Moreover, animals play an essential role in the travel experiences of many tourists. A trip to Africa are usually associated to a safari. Similarly, when thinking of Iceland, one think of whale watching or horseback riding.
Tourists are not indifferent to the treatment of animal used in tourism. More and more tourists are interested in the well-being of the animals they get in touch with. Indeed, Animal welfare is a growing concern in the tourism industry. Global tourism companies like TUI and TripAdvisor have already taken these concerns seriously and are working towards better animal welfare practices in the tourism industry.
Just before the event, Lapin Kansa published the article “Animals in tourism – seminar discusses responsible services”. The article not only informed about the event, but also drew attention to the relevance of the topic for local tourism companies. Indeed, today’s travelers are becoming more concern about the welfare of animal used in tourism. The article introduced some of the experts invited to participate in the one-day event. Among them were Vicki Brown fromResponsible Travel in the UK and Satu Raussi and Tiina Kauppinenfrom The Finnish Center for Animal Welfare.
Large tourism masses doesn’t lead to profit maximization
Nevertheless, during her visit, she realized that local companies felt some pressure to expand their operations. This was specially the case of husky farms which has experienced a growing demand for their services. In the interview, Vicki suggested that Lapland tourism actors should carefully reflect on which direction they would like to develop tourism. They should think about what kind of place they would like to have in five or ten years. As Vicki stressed, Mass tourism doesn’t necessary lead to profit maximization. The link above offers access to the entire interview (in Finnish).
What is good animal treatment?
Vicki Brown’s interview was accompanied by a short article about the two projects working on animal-based tourism in Lapland. For this purpose, our Researcher Mikko Äijälä was interviewed. Mikko drew attention to the communication challenge. As he stressed, animal welfare may be understood differently among different nationalities and so expectations about animal welfare related information may differ among visitors. He also pointed to the lack of attention given to animal welfare in existing tourism quality and environmental certifications. The article was also published on June 18 under the titled “What is good animal treatment? Lappish project discloses that the understanding of travelers differs widely”.
Soon we will publish a post offering an overview of the seminar presentations of the one-day event. So stay tuned!
In the article, we draw attention to the general discussion on the value of animals in society. This is a relevant topic in Finland where the Animal Welfare Act is just under revision. Indeed, one of the topics under discussion revolves around the recognition of the intrinsic value of animals – something that is not recognized in the current Finnish Animal Welfare Act. As we point out, this discussions is not only limited to farm animals, but also to pets and animals used in the leisure an tourism industries.
What is the value of animals in tourism?
For us, it is evident that animals in tourism have an instrumental value. As part of destination brands, tourism services, souvenirs and gastronomy, animals have a clear instrumental value. They helped generate revenues for tourism companies and entire destinations. Nevertheless, travelers may not see animals just in terms of having instrumental value. There is an increasing number of travelers that view animals as individuals with preferences, interests and rights. So travelers, as consumer, seem to recognize the intrinsic value of non-human animals. This is something that has been noticed by tourism companies such as TripAdvisor and TUI.
Although the law doesn’t recognize the intrinsic value of animals, tourism organizations should consider that their customers may recognize it. As a result, they should carefully think how they want to answer to their customer expectations. To get access to the whole article (in Finnish), just click on the English title above.
In this post, we provide access to an article referring to the project “Animal and Responsible Tourism” and its sister project “Animal Welfare in Tourism Services” in Koiramme– a dog magazine published by the Finnish Kennel Club. The article was written by Antti J. Leinonen and published in Finnish in the April numero, 2017. The article is based on interviews with members of both projects, the owners of Arctic Borealis husky farm and a veterinarian working for the Lapland Regional State Administrative Agency (Aluehallintovirasto).
The article titled “Tourism Boom doesn’t come at the expense of huskies’ welfare” draws attention to the importance of sled dogs and their welfare in a growing tourism industry in Lapland. In particular, huskies are very popular among tourists. As the number of tourists grows so will the number of sled dogs. It is not surprising that many husky farms have doubled their turnover during the last winter season. Animal welfare is an issue of global concern. Large tourism companies like TripAdvisor and TUI have recently taken concrete steps to address these concerns. Husky companies in Lapland know that the welfare of their animals is essential in both operational and strategic terms. The interest in animal welfare is not an issue that only concerns western tourists, but also tourist from rapidly growing markets such as China and Singapore. Tourists’ concerns about animal welfare are for real and will not go away.
To get access to the whole article (in Finnish), just click on the English title above.
In the article titled “Responsible Tourism includes the consideration of animals” (in Finnish) published in Maaseudun Tulevaisuus on October 12, 2016, José-Carlos García-Rosell and Tarja Salmela draw attention to the increasing importance of animals and their welfare in contemporary society. Consumer demands for the better treatment of animals include not only farm and laboratory animals, but also animals working in the tourism industry. The development of more responsible tourism practices requires the understanding of consumer values in relation to animals and their treatment.
This is the first article written about the project “Animal and Responsible Tourism” and its sister project “Animal Welfare in Tourism Services” in a local newspaper. The article was written by Sinikka Pylkkänen (in Finnish) and published in Lapin Kansa on July 8, 2016. The article is based on interviews with project researchers and experts, a husky tourism entrepreneur and a veterinarian working for the local public health department.
The article titled “The tourist thanks when the husky does well” draw attention to the relevance of animals and their welfare in a tourism context. Nowadays tourists are interested in knowing about how the animals are treated and taken care of. The article also points out that animal welfare is an essential aspect of responsible tourism.