Animals in the Nordic Travel Fair 2018

Nordic Travel Fair 2018

For a second year in a row, we were in the The Nordic Travel Fair held at the Helsinki’s Expo and Convention Center. The event counts with more than 1000 exhibitors from 80 different countries. As a travel event, it offers an excellent space for discovering new products, services and business partners. Moreover, it is a place for discussing the late developments in the Finnish and global tourism industry. The event took place between January 18-21. The first day is exclusively reserved for travel professionals and the rest of the days is open for the public in general. Also in 2018, we could see that animals continue to play an important role in the fair. Pictures and shapes of animals could be found in the different corners of the travel fair.

Photo: J.C. García-Rosell

In this post, we want to talk about the arrival of the the Pandas in Finland and our public discussion on “Ethical Business and Animals” at the Nordic Travel Fair.

The pandas finally arrived!

The pandas Hua Bao and  Jin Baobao arrived in Helsinkin on January 18. They were received by the Chinese ambassador to Finland and Finnish officials. In the Nordic travel fair, we could see the presence of the pandas in the stands of China and the Ähtäri Zoo. In fact, the pandas are seen not only as an act of friendship between China and Finland, but also as an economic opportunity for the town of Ähtäri.

Photo: J.C. García-Rosell

Although some have celebrated the arrival of the pandas, some have also showed concerns about their introduction to Ähtäri Zoo. The arrival of the pandas has been surrounded by a lot of discussion in the Finnish media. Indeed, it can be seen as a backward step in terms of ethics by a society that is becoming more sensitive to issues related to animal rights and welfare. As a result, Ähtäri zoo might be taking a risk by hosting the pandas. In an interview with Radio Suomi (18.1.), Minni Haanpää talked about the pandas in relation to ethical tourism. Listen to the interview in Finnish here (starts at minute 27:55).

Ethical business and animals

In the Nordic Travel Fair, J.C. García-Rosell and Minni Haanpää moderated a discussion on ethical tourism consumption and animals. They invited representatives from three different sectors to take part in the discussion.They were Pasi Ikonen (Hetta Huskies), Salla Tuomivaara (The Finnish Nature League) and Mia Halmén (The Finnish Association for Fair Tourism). The discussion was followed by consumers and tourism practitioners.

Photo: Sissi Korhonen

In particular, we want to draw attention to three issues that were highlighted in the discussion. First, the growing interest in animals in society. Indeed, this is not just phenomenon limited to the West, but something that can be seen in different parts of the world. For example, in China, there is also a growing social movement for animal rights and welfare. Second, ethical consumption is colorful and evolving. As a result, ethical consumers cannot be categorized under one and the same group. Third, ethical business demands transparency and continuous interaction with consumers. Only so we can reach the degree of trust that is expected by ethical consumers. Next time, we will write about the views of Lapland tourists on animals working in tourism. So, Stay tuned!

 

Text: J.C. García-Rosell

 

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Animals in Matka Nordic Travel Fair 2017

Matka Nordic Travel Fair

The Matka Nordic Travel Fair is organized every year in Helsinki, Finland. It counts with more than 1000 exhibitors from 80 different countries. As an event, the Matka Nordic Travel Fair offers an excellent space for discovering new products, services and business partners. It is also a place for spotting trends and issues shaping the global tourism industry. This year animals seemed to play an important role in the fair. Their presence could already be felt in the main entrance of the fair, where a lion was showing the way in.

Photo: JC García-Rosell

Animals in the spotlight

Not only images of animals could be seen in the marketing material available in the Fair, but also many animal-based tourism services were promoted in the event. For example, Visit Uganda and Tanzania  were promoting animal encounters as one of their main tourism offerings. In addition, several panel discussions, which took place during the Fair, drew attention to animals and their welfare. In one of the panels organized by Mondo travel magazine, Helena Egan from TripAdvisor highlighted how TripAdvisor is taking responsibility for making their customers aware of animal-related ethical questions. The significance of animal welfare in tourism was also addressed in Finnish television in an interview with JC García-Rosell and Maria Hakkarainen from the Multidimensional Tourism Institute (MTI), University of Lapland.

Animals in Matkatieto-seminar

Animals and their welfare were also included in the programme of the Matkatieto-seminar. JC García-Rosell from Animal Tourism Finland delivered two presentations in the seminar. While one presentation focused on discussing “the certification of animal welfare in tourism”, the other presentation offered some facts about “the economic role of animal-based tourism services in Lapland”. The presentations captured the attention and interest of tourism researchers, tourism practitioners and the media.

Photo: Maria Hakkarainen

The presentations were based on research conducted by Animal Tourism Finland. After the presentations, JC García-Rosell was interviewed by Saara Rantanen from MTV3 News. The topic of the interview was tourism trends in 2017. More detailed information about these studies will be provided in future posts. So, stay tuned!

Text: JC García-Rosell

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