Animals as integral part of Nordic destinations
Over the years, tourism has become one of the most important economic sectors in Finnish Lapland. Animals have played a very important role in supporting this development. Animal-based activities are not only very popular among tourists, but also one of the reasons for visiting northern Finland. Furthermore, animals such as sled dogs, reindeer, and Finnhorses have become an important branding element of Lapland and other Nordic destinations.
Animal welfare as a criterion for responsible tourism
We have created three guides aiming to facilitate the process of evaluating animal welfare in tourism in Finland. Their focus is on three animal species: sled dogs, reindeer, and horses. The guides are highly relevant at a time when animal welfare in tourism is being pushed forward due to consumer demand. While many tourists feel that close interaction with animals is an exciting way of spending a holiday, they also are aware of the negative impacts that tourism can have on animals. As a result, animal welfare has become a critical criterion used by tour operators to select their suppliers.
Evaluating animal welfare in Finnish tourism
The guides provide a group of specific themes and focused questions to evaluate the welfare of sled dogs, reindeer and horses involved in tourism operations. In doing so, the guides recognized the nature of these animal species with different welfare needs. They also draw attention to their welfare in relation to the working environment and conditions shaped by the tourism industry. Indeed, the guides aim to help animal-based tourism companies, destination marketing companies, tour operators, and other stakeholders to identify the issues that need to be considered to guarantee the welfare of these three animal species.
These guides build a solid foundation for the future development of animal welfare criteria for auditing systems, certification, or other similar assessment tools focusing on dogs, reindeer and horses as a tourism working animals. The guides are available in both English and Finnish language. To access the guides click on the links below.