Animal tourism work

At the beginning of November, we helped organize a seminar focusing on well-being at work in tourism. Animal tourism work was included in the seminar programme (in Finnish).  We cannot neglect animals when discussing well-being in relation to tourism work. Indeed, tourism work is performed by both people and animals. As David Fennell (2012) explains, animals perform different form of labor (e.g. pulling, carrying) that contributes to tourism experiences in unique settings. Furthermore, in our project, we have identified a clear relationship between the well-being of workers and animals laboring in animal-based tourism firms. The animal welfare presentations in the seminar were giving by Mikko Äijälä, Outi Kähkönen and Miia Merkku from Arctic Reindeer. The presentation can be found here.

Animal tourism work in Lapland

Tourism work in Lapland touches the lives of thousands of humans and animals. In fact, many of the services sold to tourists are based on animals such as huskies, reindeer and horses among other species. In Particular, huskies and reindeer are popular among international tourists. Sled dog and reindeer safaris are usually among the top 10 things to do in Lapland. Last year sled dog safaris overcame snow mobile safaris as the most popular winter activity. Snow mobiles were on the top since its introduction in the late 1980s. Now sled dog safaris are in and growing very fast.

The organization and execution of these safaris demand trained staff who knows how to work with the animals. In Lapland, there are around 2000 tourism workers working directly with animals. The work may included safari guiding, feeding, taking care of the animals as well as their shelters. As a result, the lives of these workers and animals are closely interrelated. We have estimated the number of animal working in tourism to be around ten thousand. Approximately 70 per cent of them are huskies and 15 per cent reindeer. These two animal species work mainly in the winter season. Animal welfare is one of the issues that need to be considered in a fast growing Lapland tourism industry.

The concept of animal work

Kendra Coulter just published a book called “Animals, Work and the Promise of Interdisciplinary Solidarity”. She uses the concept of animal work as framework to critically evaluate the work done with, by and for animals. In the book, Kendra challenges the reader to reflect on work involving animals and its implications for both human and animal well-being. In particular, she draws attention to the connections and differences between work performed by people and animals. Although we recognize that human and animal workers are connected, their situation is not similar. For example, animal workers do not have a choice about what they do and where they work. Also, as Kendra points out, laws and policies are in place to better protect people at work. There is lack of legal infrastructure for governing animals’ working lives. If you are interested in human-animal labor relations, this book should be part of your book shelf collection.

Text: JC García-Rosell

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Icelandic horses and heritage

Lýtingsstaðirin Horse Farm

Last May, Animal Tourism Visit Finland visited Lýtingsstaðirin Horse Farm. The farm is situated in Skagafjörður, in the North of Iceland. Evelyn and Sveinn, the owners of the farm, are strongly committed to animal welfare and the preservation of cultural heritage. Indeed, they do not only have hundred of horses, but also traditional Icelandic turf houses and stables.  Evelyn and Sveinn see their horses as a big part of their life. Their philosophy is based on breeding horses that are reliable, well trained and lovingly cared for.

The turf stables give an inside view of how horses were kept in the past. Visitors can also see a display of old tools, tack and other items connected with horses and farming. As Evelyn pointed out, they want their guest to learn about Iceland, Icelandic people and their horses. Evelyn want to focus on small groups and the idea to offer services with a personal touch.

In the video below, Evelyn  Ýr Kuhne from Lýtingsstaðirin Horse Farm tells more about their farm, tourism services and animal welfare practices.

 

 

Text: J.C. García-Rosell

 

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Responsible Finnhorseback riding in Kuusamo

This blog post introduces a company case of responsible animal-based tourism from Kuusamo, Finland.  The post offers a short interview with Sanna Kallunki. She is one of the owners of Ruska Laukka.  The company is situated in Ronivaara farm (Kuusamo), close to Ruka Ski Resort. Ruska Laukka is one of the 11 companies participating in the project “Animals and Responsible Tourism”. In the interview, Sanna talks about her company, company values and passion for Finnhorses. She tells about their variety of horse services.

 

Photo: JC García-Rosell

 

Indeed, Ruska Laukka offers not only horseback riding programs, but also riding lessons and social pedagogic horse activities. In the interview, Sanna stresses the importance of animal welfare in their business operations. For example, their horses live in field shelters and work no more than a specific number of daily working hours. Sanna also tells about their interest in promoting biodiversity and the natural environment. Ruska Laukka’s riding paths go through beautiful forest and field pastures.  Ruska Laukka has been approved by the Equestrian Federation of Finland. The interview was conducted by JC García-Rosell. Date: June 15, 2017.

 

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Exploring Iceland – responsible horseback riding

Exploring Iceland is a tour operator selling Iceland as a destination. Among their services, the company offers horseback riding tours with Icelandic horses. During my visit to Iceland in early May, I had the opportunity to visit this Icelandic tourism company. I met Steinunn Guðbjörnsdóttir (Owner and Managing Director) and Meike  Witt (Sales and Product Manager). We sat down over a cup of coffee and talk about their company, Icelandic horses and animal welfare in tourism. Indeed, animal welfare is one of the guiding principles of the company.

 

Photo: JC García-Rosell

 

Exploring Iceland has its own animal welfare policy which provides guidance for the responsible and respectful treatment of Icelandic horses. Both Exploring Iceland’s employees and business partners are expected to follow the animal welfare policy. Steinunn and Meike recognize the relevance of animal welfare in the tourism industry. Moreover, they believe that animal welfare is an essential aspect of responsible tourism.

By visiting Exploring Iceland, I was able to gain further insights into animal welfare in a Nordic context. I was also able to confirm that there is a need for certifications that focus on the welfare of horses used in tourism.

In the video below, Meike talks about their horse riding tours and some of the animal welfare practices of Exploring Iceland. If you want to know more about my visit to Iceland, please check our post from May 10, 2017.

 

 

Text: JC García-Rosell

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Get inspired by Iceland and its animals

Destination “Iceland”

I just came back from an inspiring trip to Iceland. I was captivated by the hospitality, nature and animals of this Nordic country. The main objective of my trip was to visit the University of Iceland in Reykjavik and Holar University College in North Iceland. The Multidimensional Tourism Institute (MTI) is strengthening research and educational collaboration with its Icelandic partners.  The trip was also an opportunity to visit and interview Icelandic tourism companies, which services are based on encounters with animals. From this perspective, the trip helped collect more data and information for the Work Package 1 of the project “Animals and Responsible Tourism”. The trip was funded by Erasmus+ and took place from May 1st till May 10th.

Animal-based tourism in Iceland

Horses and Whales

Animals are a very important element of tourism in Iceland. Icelandic horses are not only part of the brand of Iceland, but also a key constituent of Icelandic identity. Indeed, Icelandic people are very proud of their horses. Whale watching is also nowadays associated with a holiday in Iceland. According to Ice Whale20 per cent of tourists visiting Iceland take part in whale watching tours. The number of whale watching companies has considerably increased during the last decade. During this visit to Iceland, I was lucky to see two humpbacks whales and one minke whale from the shores of Hvammstangi in North Iceland. So with good luck, it is possible to see them from mainland too.

Photo: JC García-Rosell

Birds

With more than 300 bird species, Iceland is a paradise for birdwatchers. Several tourism companies focus on this particular customer group. There is a bird that has also caught the attention of most travelers, the puffin. This Nordic bird, which live on the waters of the North Atlantic Ocean and come to land just for breeding, has become a sensation among tourists. Many whale watching companies offer puffing watching tours. In some cases, puffing watching is combined with whale watching. Puffins are not only clever birds, but also very cute. This is the reason why the puffin has become one of Iceland’s most popular souvenirs.

Hunting and fishing

Hunting and fishing are also part of the tourism offering of Iceland. Many tourists come to fish in rivers or on the sea. Reindeer hunting is also offered by some tourism wildlife companies. Icelandic reindeer are wild animals and live in the East part of the country.

Photo: JC García-Rosell

In Hvammstagi, there is also a tourism company that offers seal watching tours. A couple of companies in Iceland offer husky safaris. This is a new animal-based tourism service that could grow in the future. So Iceland offers a wide variety of animal-based activities and they are growing fast.

Meeting Icelandic tourism companies

Reykjavik

During this trip, I had the opportunity to talk about animal welfare with local tourism companies. I met Sveinn H. Guðmundsson, who is the Quality and Environmental Manager of Elding – a whale watching company. Elding is highly committed to animal welfare and environmental issues. I also met Steinunn Guðbjörnsdóttir and Meike Witt from Exploring Iceland. Steinunn is Managing Director of the company and Meike works as Sales and Product Manager. Exploring Iceland is an Icelandic tour operator selling outdoor activities and horseback riding tours. Animal welfare is one the key guiding principles of the company.

Photo: Steinunn Guðbjörnsdóttir

North Iceland

In Husavik, I met Erna Björnsdóttir and Loes de Heus from Salka Whale Watching. Erna is Marketing Director and Loes works as tour guide. Salka is a small whale watching company operating one (and soon two) fishing oak boats in Húsavík. This small Icelandic fishing town is known as the capital of whale watching.  Salka follows the Ice Whale code of conduct for responsible whale watching in Iceland and it has been active in the campaign “meet us, don’t eat us” in Húsavík. Because of the campaign, no whale meat can be found in the menus of Húsavík’s restaurants.

In Skagafjördur, I met Evelyn Ýr Kuhne, Eydís Magnusdóttir and Sigrún Ingriddóttir. These three female rural tourism entrepreneurs are jointly promoting their services under the name “The Icelandic Farms Animals”. Eydís owns Sölvanes Farmholidays which offers accommodation in an old farm house. She also offers visitors the opportunity to experience the everyday life of Icelandic sheep farmers.  Sigrún runs Stórhóll Runalist Galleri where visitors can find handicrafts made out of natural materials. Visitors can also visits the Icelandic goats and other farm animals. In addition to a farm environment in Lýtingsstaðir, Evelyn offers horseback riding tours with a touch of Icelandic cultural heritage. In fact, she has reconstructed an Icelandic old stable made of turf (see picture below).

Photo: JC García-Rosell

During the next months, I will publish posts and short videos about each of these visits. So stay tuned to learn more about responsible animal-based tourism in Iceland!

 

Text: José-Carlos García-Rosell

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Responsible animal tourism – Off-Piste Adventures

This blog post introduces a company case of responsible animal tourism from Finnish Lapland.  The post offers a short interview with Mia Lappalainen. She is one the owner of Off-Piste Adventures.  The company is situated in Outinen (Kemijärvi), close to Pyhä Ski Resort, Finland. Off-Piste Adventures is one of the 11 companies participating in the project “Animals and Responsible Tourism”.In the interview, Mia talks about her company, reindeer and Finnhorses. She tells how horse riding is popular among domestic customers and reindeer safaris is a beloved activity among foreign visitors. In the interview, she explains how she uses the hierarchy of the horse herd when organizing the trail rides.  Mia also reflects on a possible business expansion and its implications for animal welfare. Off-Piste Adventures has a quality label from The Equestrian Federation of Finland. The interview was conducted by JC García-Rosell. Date: January 13, 2017.

 

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Pyhä and Luosto: Huskies, Horses and Reindeers

Pyhä and Luosto

During the second week of January 2017, Animal Tourism Finland visited Pyhä and Luosto ski resorts. These two ski resorts are located in Finnish Lapland just aside the Pyhä-Luosto National Park. Pyhä and Luosto count with a large variety of service providers, including animal-based tourism companies. Animal-based activities such as dog sledding, reindeer safaris and horseback riding are particularly popular among visitors. A simple visit to see the huskies, reindeers and horses is also a very exciting activity.

Off-piste Adventures and Arctic Husky Farm

In this trip, we had the opportunity to visit two of the companies involved in the project. First, we visited Off-Piste Adventures which offers horseback riding activities with Finnhorses and also reindeer safaris. Mia Lappalainen, the owner of the company, was our host. She showed us around the premises and told us about her services and her business philosophy.

Finnhorse
Photo: Mikko Äijälä

Then, we visited Arctic Husky Farm which is specialized in dog sledding. We were welcomed and hosted by Outi Kunnari who is the production supervisor of the company. She gave us a tour around the farm and offered us the possibility to try dog sledding ourselves. It was an awesome experience! During our visit we became familiar with the services and business operations of the company.

Photo: JC García-Rosell

In both companies, we had the opportunity to follow human-animal interactions taking place between the animals, the staff and the tourists. It was an excellent opportunity for getting further insights into the planning of work package 2. It is in work package 2 that we will take a closer look at consumer values in relation to animal-based tourism services. In the video below Minni and Tarja talk about the work ahead. The video was made in the premises of Arctic Husky Farm.

Text: JC García-Rosell

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Responsible Animal Tourism – Polar Lights Tours

In this blog post, we present a company case of responsible animal tourism in Finnish Lapland.  The post offers a short interview with Päivi Hiukka. She is one of the owners of Polar Lights Tours.  The company is situated in Veitservasa, close to Levi Ski Resort, Finland. Polar Lights Tours is one of the 11 companies participating in the project “Animals and Responsible Tourism”.In the interview, Päivi talks about her company and the role that animals play in her business. She also tells about their new horse open shed and the value of certifications for their business operations. Polar Lights Tours is certified by Priimatalli (Prime Stable) and Quality1000. The interview was conducted by Tarja Salmela in October 4, 2016.

 

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