Get inspired by Iceland and its animals

Destination “Iceland”

I just came back from an inspiring trip to Iceland. I was captivated by the hospitality, nature and animals of this Nordic country. The main objective of my trip was to visit the University of Iceland in Reykjavik and Holar University College in North Iceland. The Multidimensional Tourism Institute (MTI) is strengthening research and educational collaboration with its Icelandic partners.  The trip was also an opportunity to visit and interview Icelandic tourism companies, which services are based on encounters with animals. From this perspective, the trip helped collect more data and information for the Work Package 1 of the project “Animals and Responsible Tourism”. The trip was funded by Erasmus+ and took place from May 1st till May 10th.

Animal-based tourism in Iceland

Horses and Whales

Animals are a very important element of tourism in Iceland. Icelandic horses are not only part of the brand of Iceland, but also a key constituent of Icelandic identity. Indeed, Icelandic people are very proud of their horses. Whale watching is also nowadays associated with a holiday in Iceland. According to Ice Whale20 per cent of tourists visiting Iceland take part in whale watching tours. The number of whale watching companies has considerably increased during the last decade. During this visit to Iceland, I was lucky to see two humpbacks whales and one minke whale from the shores of Hvammstangi in North Iceland. So with good luck, it is possible to see them from mainland too.

Photo: JC García-Rosell

Birds

With more than 300 bird species, Iceland is a paradise for birdwatchers. Several tourism companies focus on this particular customer group. There is a bird that has also caught the attention of most travelers, the puffin. This Nordic bird, which live on the waters of the North Atlantic Ocean and come to land just for breeding, has become a sensation among tourists. Many whale watching companies offer puffing watching tours. In some cases, puffing watching is combined with whale watching. Puffins are not only clever birds, but also very cute. This is the reason why the puffin has become one of Iceland’s most popular souvenirs.

Hunting and fishing

Hunting and fishing are also part of the tourism offering of Iceland. Many tourists come to fish in rivers or on the sea. Reindeer hunting is also offered by some tourism wildlife companies. Icelandic reindeer are wild animals and live in the East part of the country.

Photo: JC García-Rosell

In Hvammstagi, there is also a tourism company that offers seal watching tours. A couple of companies in Iceland offer husky safaris. This is a new animal-based tourism service that could grow in the future. So Iceland offers a wide variety of animal-based activities and they are growing fast.

Meeting Icelandic tourism companies

Reykjavik

During this trip, I had the opportunity to talk about animal welfare with local tourism companies. I met Sveinn H. Guðmundsson, who is the Quality and Environmental Manager of Elding – a whale watching company. Elding is highly committed to animal welfare and environmental issues. I also met Steinunn Guðbjörnsdóttir and Meike Witt from Exploring Iceland. Steinunn is Managing Director of the company and Meike works as Sales and Product Manager. Exploring Iceland is an Icelandic tour operator selling outdoor activities and horseback riding tours. Animal welfare is one the key guiding principles of the company.

Photo: Steinunn Guðbjörnsdóttir

North Iceland

In Husavik, I met Erna Björnsdóttir and Loes de Heus from Salka Whale Watching. Erna is Marketing Director and Loes works as tour guide. Salka is a small whale watching company operating one (and soon two) fishing oak boats in Húsavík. This small Icelandic fishing town is known as the capital of whale watching.  Salka follows the Ice Whale code of conduct for responsible whale watching in Iceland and it has been active in the campaign “meet us, don’t eat us” in Húsavík. Because of the campaign, no whale meat can be found in the menus of Húsavík’s restaurants.

In Skagafjördur, I met Evelyn Ýr Kuhne, Eydís Magnusdóttir and Sigrún Ingriddóttir. These three female rural tourism entrepreneurs are jointly promoting their services under the name “The Icelandic Farms Animals”. Eydís owns Sölvanes Farmholidays which offers accommodation in an old farm house. She also offers visitors the opportunity to experience the everyday life of Icelandic sheep farmers.  Sigrún runs Stórhóll Runalist Galleri where visitors can find handicrafts made out of natural materials. Visitors can also visits the Icelandic goats and other farm animals. In addition to a farm environment in Lýtingsstaðir, Evelyn offers horseback riding tours with a touch of Icelandic cultural heritage. In fact, she has reconstructed an Icelandic old stable made of turf (see picture below).

Photo: JC García-Rosell

During the next months, I will publish posts and short videos about each of these visits. So stay tuned to learn more about responsible animal-based tourism in Iceland!

 

Text: José-Carlos García-Rosell

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Responsible animal tourism – Off-Piste Adventures

This blog post introduces a company case of responsible animal tourism from Finnish Lapland.  The post offers a short interview with Mia Lappalainen. She is one the owner of Off-Piste Adventures.  The company is situated in Outinen (Kemijärvi), close to Pyhä Ski Resort, Finland. Off-Piste Adventures is one of the 11 companies participating in the project “Animals and Responsible Tourism”.In the interview, Mia talks about her company, reindeer and Finnhorses. She tells how horse riding is popular among domestic customers and reindeer safaris is a beloved activity among foreign visitors. In the interview, she explains how she uses the hierarchy of the horse herd when organizing the trail rides.  Mia also reflects on a possible business expansion and its implications for animal welfare. Off-Piste Adventures has a quality label from The Equestrian Federation of Finland. The interview was conducted by JC García-Rosell. Date: January 13, 2017.

 

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Pyhä and Luosto: Huskies, Horses and Reindeers

Pyhä and Luosto

During the second week of January 2017, Animal Tourism Finland visited Pyhä and Luosto ski resorts. These two ski resorts are located in Finnish Lapland just aside the Pyhä-Luosto National Park. Pyhä and Luosto count with a large variety of service providers, including animal-based tourism companies. Animal-based activities such as dog sledding, reindeer safaris and horseback riding are particularly popular among visitors. A simple visit to see the huskies, reindeers and horses is also a very exciting activity.

Off-piste Adventures and Arctic Husky Farm

In this trip, we had the opportunity to visit two of the companies involved in the project. First, we visited Off-Piste Adventures which offers horseback riding activities with Finnhorses and also reindeer safaris. Mia Lappalainen, the owner of the company, was our host. She showed us around the premises and told us about her services and her business philosophy.

Finnhorse
Photo: Mikko Äijälä

Then, we visited Arctic Husky Farm which is specialized in dog sledding. We were welcomed and hosted by Outi Kunnari who is the production supervisor of the company. She gave us a tour around the farm and offered us the possibility to try dog sledding ourselves. It was an awesome experience! During our visit we became familiar with the services and business operations of the company.

Photo: JC García-Rosell

In both companies, we had the opportunity to follow human-animal interactions taking place between the animals, the staff and the tourists. It was an excellent opportunity for getting further insights into the planning of work package 2. It is in work package 2 that we will take a closer look at consumer values in relation to animal-based tourism services. In the video below Minni and Tarja talk about the work ahead. The video was made in the premises of Arctic Husky Farm.

Text: JC García-Rosell

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Responsible Animal Tourism – Polar Lights Tours

In this blog post, we present a company case of responsible animal tourism in Finnish Lapland.  The post offers a short interview with Päivi Hiukka. She is one of the owners of Polar Lights Tours.  The company is situated in Veitservasa, close to Levi Ski Resort, Finland. Polar Lights Tours is one of the 11 companies participating in the project “Animals and Responsible Tourism”.In the interview, Päivi talks about her company and the role that animals play in her business. She also tells about their new horse open shed and the value of certifications for their business operations. Polar Lights Tours is certified by Priimatalli (Prime Stable) and Quality1000. The interview was conducted by Tarja Salmela in October 4, 2016.

 

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