Tourism boom doesn’t come at the expense of huskies’ welfare

In this post, we provide access to an article referring to the project “Animal and Responsible Tourism” and its sister project “Animal Welfare in Tourism Services” in Koiramme – a dog magazine published by the Finnish Kennel Club. The article was written by Antti J. Leinonen and published in Finnish in the April numero, 2017. The article is based on interviews with members of both projects, the owners of Arctic Borealis husky farm and a veterinarian working for the Lapland Regional State Administrative Agency (Aluehallintovirasto).

 

 

The article titled “Tourism Boom doesn’t come at the expense of huskies’ welfare” draws attention to the importance of sled dogs and their welfare in a growing tourism industry in Lapland. In particular, huskies are very popular among tourists. As the number of tourists grows so will the number of sled dogs. It is not surprising that many husky farms have doubled their turnover during the last winter season. Animal welfare is an issue of global concern. Large tourism companies like TripAdvisor and TUI have recently taken concrete steps to address these concerns. Husky companies in Lapland know that the welfare of their animals is essential in both operational and strategic terms. The interest in animal welfare is not an issue that only concerns western tourists, but also tourist from rapidly growing markets such as China and Singapore. Tourists’ concerns about animal welfare are for real and will not go away.

To get access to the whole article (in Finnish), just click on the English title above.

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Ethical consumption and animals in tourism

Ethical consumption

Buy products made by fairly paid workers. Take the vegan challenge. Buy green energy. These calls for ethical consumption are growing louder and becoming more prominent in wealthy societies around the world. Ethical consumption can be defined as the practice of purchasing products and services produced in a way that minimizes social and environmental damages. At the same time, it refers to the  act of avoiding products and services deemed to have a negative impact on society or the natural environment.

 

Photo: José-Carlos García-Rosell

 

According to Dr. Maria Pecoraro from the University of Jyväskylä, ethical consumption embraces a variety of consumption tendencies related to global ecological and social concerns and values. Indeed, the themes related to ethical deliberations of consumption vary from human and animal rights to environmental issues. Furthermore, it is a way to question consumption-oriented lifestyle in general.

Modern humanists

The target group of Visit Finland’s marketing activities consists of people who have traveled a lot and are looking for unique experiences. This target group is known as “modern humanist”. Travelers belonging to this category appreciate quality of life, nature and responsibility. In this view, it seems that the consumption practices of modern humanists are driven by personal values, beliefs and life-views. In fact, we can see a clear connection between modern humanists and ethical consumption.

Who are the ethical consumers?

According to Visit Finland, modern humanists come from countries such as Great Britain, Germany, Italy, France, USA and China. But do we know what are their values and beliefs? What role do these values play in their daily consumption practices? What are their attitudes towards animal-based tourism activities? We will address these questions in a video-ethnographic study conducted in close collaboration with our project partner Associate Professor Joonas Rokka from EMLYON Business School. In the study, we will not focus on modern humanists in general, but look at modern humanists who consider themselves as ethical consumers. To that end, we will focus on four countries, USA, Great Britain, France and China.

 

Photo: José-Carlos García-Rosell

 

Fieldwork just started!

With a beautiful Spring weather, we launched the video-ethnographic fieldwork in April. On April 5, we were in Hetta Huskies and on April 6, we visited Harriniva in Fell Lapland. During our visit, we took part in husky and reindeer safaris. On April 8, we visited Northern Gate Safaris in Rovaniemi. We have conducted several interviews and observed production and consumption practices in the respective companies. We collected data mainly through video. During the next months, we will continue the fieldwork in different locations. So stay tuned for more updates!

 

Photo: Harriniva Safari Guide
Photo: Minni Haanpää

 

 

 

 

 

 

 

 

 

 

 

Text: José-Carlos García-Rosell and Minni Haanpää

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Pyhä and Luosto: Huskies, Horses and Reindeers

Pyhä and Luosto

During the second week of January 2017, Animal Tourism Finland visited Pyhä and Luosto ski resorts. These two ski resorts are located in Finnish Lapland just aside the Pyhä-Luosto National Park. Pyhä and Luosto count with a large variety of service providers, including animal-based tourism companies. Animal-based activities such as dog sledding, reindeer safaris and horseback riding are particularly popular among visitors. A simple visit to see the huskies, reindeers and horses is also a very exciting activity.

Off-piste Adventures and Arctic Husky Farm

In this trip, we had the opportunity to visit two of the companies involved in the project. First, we visited Off-Piste Adventures which offers horseback riding activities with Finnhorses and also reindeer safaris. Mia Lappalainen, the owner of the company, was our host. She showed us around the premises and told us about her services and her business philosophy.

Finnhorse
Photo: Mikko Äijälä

Then, we visited Arctic Husky Farm which is specialized in dog sledding. We were welcomed and hosted by Outi Kunnari who is the production supervisor of the company. She gave us a tour around the farm and offered us the possibility to try dog sledding ourselves. It was an awesome experience! During our visit we became familiar with the services and business operations of the company.

Photo: JC García-Rosell

In both companies, we had the opportunity to follow human-animal interactions taking place between the animals, the staff and the tourists. It was an excellent opportunity for getting further insights into the planning of work package 2. It is in work package 2 that we will take a closer look at consumer values in relation to animal-based tourism services. In the video below Minni and Tarja talk about the work ahead. The video was made in the premises of Arctic Husky Farm.

Text: JC García-Rosell

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Responsible Animal Tourism – Polar Lights Tours

In this blog post, we present a company case of responsible animal tourism in Finnish Lapland.  The post offers a short interview with Päivi Hiukka. She is one of the owners of Polar Lights Tours.  The company is situated in Veitservasa, close to Levi Ski Resort, Finland. Polar Lights Tours is one of the 11 companies participating in the project “Animals and Responsible Tourism”.In the interview, Päivi talks about her company and the role that animals play in her business. She also tells about their new horse open shed and the value of certifications for their business operations. Polar Lights Tours is certified by Priimatalli (Prime Stable) and Quality1000. The interview was conducted by Tarja Salmela in October 4, 2016.

 

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Hetta Huskies – project partner

This is a short interview with Pasi Ikonen, one of the owners of Hetta Huskies, which is situated in Hetta, Finland. Hetta Huskies is one of the 11 companies participating in the project “Animals and Responsible Tourism”. In the interview, Pasi talks about his company and animal welfare as the guiding principle of his business philosophy. He also tells about the value of animal welfare certifications for his company. Hetta Huskies received a GOLD award in the Animal Welfare Category in the World Responsible Tourism Awards 2015. The interview was conducted by Tarja Salmela in October 4, 2016.

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Workshop on quality and animal welfare in tourism

On October 5, 2016, a three-hour workshop was held in Muonio with the companies participating in the project “Animals and Responsible Tourism”. The workshop took place in the premises of Harriniva, which has over 40 years of experience arranging different tourism services, including husky and reindeer safaris. Seven of the eleven companies participating in the project were represented in the workshop. The representatives of these companies brought into the discussion their valuable experience and expertise on animal-based tourism services (huskies, reindeers, horses and wildlife animals). Before the workshop, participants took a tour around Harriniva’s main sledge dog farm. The tour was an excellent way of preparing ourselves for the workshop discussions.

“Without our animals there would be no business”

The statement above, which was brought up in the workshop, is an excellent reflection on the role of animal welfare in animal-based tourism services. Since animals are the core of the business of many tourism companies operating in Northern Finland, animal welfare is an issue of major relevance. For the companies involved in our project, it’s obvious that animal welfare is strongly linked to service quality, customer satisfaction and employees’ well-being. As the well-being of animals and employees are interrelated, it was pointed out that employees must share the values and philosophy of the company concerning the treatment of animals. This aspect is paramount when the animals are viewed as colleagues or family members, rather than simple objects.

In the workshop, we further reflected on the meaning of quality in relation to animal-based tourism services. Theses reflections can be summarized under three perspectives:

  • Animal’s perspective: the personality and needs (feeding, care, safety, training, etc.) of individual animals is understood and taken into account in relation to their work, working environment and equipment.
  • Customer’s perspective: Safety of the service and clean service environment.
  • Employee’s perspective: Enough resources, transparency of the operations, ongoing monitoring and training possibilities.

In the workshop, it was stressed that “quality starts from animals and their needs”. When the animal is doing well, the customer, employees and entrepreneurs do well.  This understanding of quality demands continuous learning and keeping track of the latest development on animal welfare.

muonio_workshop_5102016

As part of our workshop, we also discussed animal related tourism certifications and quality management systems, which are used at both the national and global level. The discussions revolved around the topics below:

  • Customer awareness of the certifications. Are they only recognized in Finland or are they international?
  • The impact of certificates on the training of employees and their role in recognizing employees’ knowledge and expertise about the animals they are working with.
  • The relationship between existing certifications and the working conditions of animals in Northern Finland. Can the structure and criteria of existing certifications be used for the development of certification suitable for animal-based tourism services implemented in Northern Finland?
  • The notion of service quality and its relation to animal welfare. Should quality be addressed generally or based on the needs and behaviour of particular animal species?
  • Greenwashing – the creation of a misleading perception among customers that a company’s practices are promoting animal welfare. Indeed, some existing certifications were seen as form of greenwashing strategy. In particular those, which certify one particular animal-based service while neglecting how the company performs as a whole in terms of animal welfare.

With these insights, we will continue our research on tourism certifications focusing on animal welfare!

Best greetings from Lapland- the North of Finland!

Tarja, Mikko and José-Carlos

 

Photos: José-Carlos García-Rosell

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“The tourist thanks when the husky does well”

This is the first article written about the project “Animal and Responsible Tourism” and its sister project “Animal Welfare in Tourism Services” in a local newspaper. The article was written by Sinikka Pylkkänen (in Finnish) and published in Lapin Kansa on July 8, 2016. The article is based on interviews with project researchers and experts, a husky tourism entrepreneur and a veterinarian working for the local public health department.

The article titled “The tourist thanks when the husky does well” draw attention to the relevance of animals and their welfare in a tourism context. Nowadays tourists are interested in knowing about how the animals are treated and taken care of. The article also points out that animal welfare is an essential aspect of responsible tourism.

matkailija-kiittaa-lapin-kansa_862016

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