This blog post introduces a company case of responsible animal tourism from Finnish Lapland. The post offers a short interview with Mia Lappalainen. She is one the owner of Off-Piste Adventures. The company is situated in Outinen (Kemijärvi), close to Pyhä Ski Resort, Finland. Off-Piste Adventures is one of the 11 companies participating in the project “Animals and Responsible Tourism”.In the interview, Mia talks about her company, reindeer and Finnhorses. She tells how horse riding is popular among domestic customers and reindeer safaris is a beloved activity among foreign visitors. In the interview, she explains how she uses the hierarchy of the horse herd when organizing the trail rides. Mia also reflects on a possible business expansion and its implications for animal welfare. Off-Piste Adventures has a quality label from The Equestrian Federation of Finland. The interview was conducted by JC García-Rosell. Date: January 13, 2017.
During the second week of January 2017, Animal Tourism Finland visited Pyhä and Luosto ski resorts. These two ski resorts are located in Finnish Lapland just aside the Pyhä-Luosto National Park. Pyhä and Luosto count with a large variety of service providers, including animal-based tourism companies. Animal-based activities such as dog sledding, reindeer safaris and horseback riding are particularly popular among visitors. A simple visit to see the huskies, reindeers and horses is also a very exciting activity.
Off-piste Adventures and Arctic Husky Farm
In this trip, we had the opportunity to visit two of the companies involved in the project. First, we visited Off-Piste Adventures which offers horseback riding activities with Finnhorses and also reindeer safaris. Mia Lappalainen, the owner of the company, was our host. She showed us around the premises and told us about her services and her business philosophy.
Then, we visited Arctic Husky Farm which is specialized in dog sledding. We were welcomed and hosted by Outi Kunnari who is the production supervisor of the company. She gave us a tour around the farm and offered us the possibility to try dog sledding ourselves. It was an awesome experience! During our visit we became familiar with the services and business operations of the company.
In both companies, we had the opportunity to follow human-animal interactions taking place between the animals, the staff and the tourists. It was an excellent opportunity for getting further insights into the planning of work package 2. It is in work package 2 that we will take a closer look at consumer values in relation to animal-based tourism services. In the video below Minni and Tarja talk about the work ahead. The video was made in the premises of Arctic Husky Farm.