Towards good animal-based tourism practices in Lapland

Launching the process of action and research

In August 2017, we started an action research (AR) process that aims to produce and disseminate good practices concerning animal welfare. The focus is mainly on sled dogs, reindeer and horses. To that end, we invited our project companies to engage in a dialogue with each other and other stakeholders. Indeed, we want to create a fertile ground for the development of future animal welfare monitoring practices for the tourism industry in Lapland. The AR process consists of a planning, acting, observing and reflecting phase that will be implemented between August 2017 and April 2018. We illustrate the AR process and multi-stakeholder dialogue in the images below.


Small workshops on sled dogs, reindeer and horses

As the first step of the AR process, we invited the project companies to join a small workshop to discuss about animal welfare in relation to their own operations. In total, we organized four small workshops during August-October 2017. We divided the workshops according to animal species. Indeed, two workshops focused on sled dogs, one on reindeer and one on horses. The workshops took place in Muonio, Rovaniemi and Kuusamo. The discussions in the workshops were guided by – but not limited to – three main themes: information sharing, monitoring and the link between employees’ well-being and animal welfare. We identified these themes during previous studies conducted in the project. We audio-recorded all meetings. Then, we carefully examined and summarized the discussions from the meetings into a report.


Photos: JC García-Rosell & Tarja Salmela

Large workshop with companies and external experts

As second step of the AR process, we organized a large workshop in Rovaniemi on October 21, 2017. We invited the project companies and and key stakeholder representatives to join us in the event. The aim of the large workshop was to discuss the outcomes of the small workshops and receive feedback from stakeholders with expertise in animal welfare and responsible tourism. Indeed, we counted with the participation of representatives of two international tourism companies: Meike Witt (Exploring Iceland) and Vicki Brown (Responsible Travel). Also Satu Raussi (The Finnish Centre for Animal Welfare) and Kati Pulli (Finnish Federation for Animal Welfare Associations) joined us to share their expertise on animal welfare. Finally, Mia Halmén (The Finnish Association for Fair Tourism) took part in the workshop as a responsible tourism expert. Before joining the workshop, these representatives read the report from the small workshops.

What next?

In the workshops, we were able to exchange ideas and views on how and what kind of practices should be developed for monitoring the welfare of sled dogs, reindeer and horses. In the next months, we will focus on developing a set of guidelines for animal welfare communication and questions for auditing animal welfare in tourism companies operating in Lapland. Furthermore, we will use these guidelines for performing animal welfare auditing simulations in some of the project companies. Meike Witt already helped us to develop questions for assessing the animal welfare practices of horse stables. We will keep reporting on the AR process. So stay tuned!

In the video below, Tarja Salmela and Meike Witt send some greetings and briefly tell about the work done so far.



Text: J.C. García-Rosell

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Responsible Finnhorseback riding in Kuusamo

This blog post introduces a company case of responsible animal-based tourism from Kuusamo, Finland.  The post offers a short interview with Sanna Kallunki. She is one of the owners of Ruska Laukka.  The company is situated in Ronivaara farm (Kuusamo), close to Ruka Ski Resort. Ruska Laukka is one of the 11 companies participating in the project “Animals and Responsible Tourism”. In the interview, Sanna talks about her company, company values and passion for Finnhorses. She tells about their variety of horse services.


Photo: JC García-Rosell


Indeed, Ruska Laukka offers not only horseback riding programs, but also riding lessons and social pedagogic horse activities. In the interview, Sanna stresses the importance of animal welfare in their business operations. For example, their horses live in field shelters and work no more than a specific number of daily working hours. Sanna also tells about their interest in promoting biodiversity and the natural environment. Ruska Laukka’s riding paths go through beautiful forest and field pastures.  Ruska Laukka has been approved by the Equestrian Federation of Finland. The interview was conducted by JC García-Rosell. Date: June 15, 2017.


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