Certified whale watching
This post includes a short interview with Sveinn H. Guðmundsson – Elding’s Quality and Environmental Manager. I met Sveinn during my visit to Iceland in early May. We talked about responsible whale watching and the role of environmental certifications and labels in promoting it. In fact, Elding – adventures at sea follows EarthCheck and Blue Flag’s standards along with IceWhale’s guidelines. The company has also been strongly committed to the “Meet Us Don´t Eat Us” campaign which has aimed to take whale meat off the menu for tourists. As a joint project between IFAW (International Fund for Animal Welfare) and IceWhale (the Association of Icelandic Whale Watchers), the campaign “Meet Us Don´t Eat Us,” has been around since summer 2010.
Supporting research and responsible tourism practices
In addition to these standards and guidelines, Elding takes part in international cooperation on the future of whale watching. The company has also strong cooperation with marine biologists and wildlife researchers . Sveinn also mentioned that Elding is the first and only environmentally certified whale watching company in Iceland. According to Sveinn environmental certifications are an useful tool for managing Elding’s operations in a responsible way.
Elding also takes seriously its educational role in tourism. During the tours, Elding’s guides not only explain about the whales, but also how toutists themselves can support responsible tourism practices. For example, they make tourists aware that whale meat is not part of Icelandic traditional gastronomy. The campaign “Meet Us Don´t Eat Us,” has actually contributed to the decrease of whale meat among tourists.
During my visit to Iceland, I joined once more a whale watching tour with Elding. It was my second time. We were able to see minke whales, dolphins, puffins and other birds. Unfortunately, I couldn’t get a shot of the minke whale. They were to fasts for me. Nevertheless, the dolphins stayed with us for a while.
Sveinn H. Guðmundsson will be one of the speakers in this year’s Lapland Tourism Parliament. The event will take place in Rovaniemi at the University of Lapland on September 21-22, 2017. So you may have the possibility to meet Sveinn in person and share some thoughts with him.
Text: JC García-Rosell